Content optimization of a webpage is conducted on the basis of the knowledge of search engines. With the improvement of search algorithms, the rating of its effectiveness for website promotion is constantly growing. The process of optimization of an online store is continuous; it makes the content of the pages attractive not only for the users but also for the search engines.

Content optimization includes:

1. Analysis of search market and the determination of the competitors according to queries.
2. The writing of a thematic content on the basis of a semantic nucleus.
3. Optimization of the design and website coding for the users’ convenience and the compliance with the rules of search engines.